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Develop market/user insight and

manage demand

One     of     the     challenges     for     commissioners     and buying    specialists    is    to    maintain    a    high    level    of customer, stakeholder and market awareness. Time    constraints    often    limit    our    ability    to    keep abreast     of     what     is     going     on,     perhaps     until     it becomes   a   problem   or   we   have   a   new   initiative   that requires    us    to    engage    with    the    market.    As    the schematic   illustrates,   external   interaction   is   a   critical across    the    whole    cycle    strategically    as    well    as tactically. 

Typical activities at this stage

Market, supplier and stakeholder monitoring, feedback and analysis, horizon scanning of political environmental social technological or legal/policy drivers or trends, risk assessment, market shaping or capability development, benchmarking.

Commissioning stages

1 . Understand needs 2 . Design goods or service 3 . Source goods or service 4 . Implement changes 5 . Deliver goods or service 6 . Monitor and evaluate outcomes

Governance, capability & learning

Develop market/user insight and manage

demand